Our watches have brought attention to Finnish nature, and sponsored actors working on behalf of the Finnish nature and its protection.
The bear has always been a mythical force in the use of the forest in Eastern Finland. It is the one largest animal in Finland’s wildlife. It’s an impressive revelation, a male bear can grow up to 660 pounds in size and does feel its own value. In folklore, the bear has been considered a respected and sacred animal. It has also been played as a beast and has therefore been used in folklore with respect for circular expressions. Such a circular expression is also Kontio.
The brown color and texture of the dial imitates the shades of a Finnish bear’s fur. As is typical of Pook, the watch features a high-quality Japanese movement, sapphire crystal, Swiss lume and a stainless steel body. The standard package includes a paranato-type bracelet, but the watch also available with a steel bracelet by additional order.
The launch of Kontio is also a great opportunity to introduce Pook’s recent brand ambassadors, Finnature Oy’s nature photographers Jari and Kaisa Peltomäki. For two decades, they have described Finnish nature as their profession. He has a family business that takes nature photographers around the world, to Japan, Africa, and Northern Europe. In the photo below, they are in Shetland filming their mouths. Above all, they are the best examples of a responsible nature entrepreneur. Both are internationally and nationally many times the salary paid by master photographers. Many people do not know that at present, even an ultra-rare bird of prey owl in Finland can be used through a possible image. Both are especially known as bird photographers, but they are thriving, even just directly with bears. He also serves as Ambassador of Olympus. He currently has a large number of foreign hard-working nature photography enthusiasts or professionals. Finnature Oy, like many other companies, has suffered badly from the Korona epidemic; virtually all of the spring 2020 season trips have been canceled like in many other bussiness sides in Finland. However, it is clear that, for example, Peltomäki will continue and choose Korona from the grip and will continue to be able to close Finnish nature to the rest of the world.
It’s an incredibly great job.
We are proud to have Jari and Kaisa Peltomäki as ambassadors for our watches and to follow their journey on our Finnish channels.
The watch comes standard with a para nano-type wristband, but also has a specially designed steel bracelet engraved on it for additional order.
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